In the early days of performance marketing, it was quite a task to start an affiliate network. Now, with Kuala’s intuitive link tracking platform, you can setup your own performance marketing network in minutes.

From redirecting traffic, managing offers, tracking conversions or working with advertisers  and affiliates, Kuala provides you with everything you need to run a successful affiliate network.

What is an Affiliate Network?

Affiliate Networks provide a hub for connecting Affiliates with Offers from Advertisers as well as optimization  and reporting tools for attributing clicks, tracking conversions  and optimizing campaigns. Advertisers use Networks to find marketers willing to promote their business in exchange for a commission. Affiliate Marketers use Networks to find offers, view reports  and get paid for generating qualified traffic.

How Does Affiliate Marketing Work?

Affiliate Marketing is a type of performance marketing where businesses allow marketers to promote their products  and generate sales in exchange for a commission. Advertiser only pay Affiliates for specific actions, like a click, conversion or sale.

What You Need To Get Started

If you are looking to start an Affiliate Network, you are going to need a few things first:

  • Offers – The details  and rules for promoting a campaign  and getting paid.
  • Advertisers – The party who is looking to receive traffic.
  • Affiliates – The party who is looking to send traffic.
  • Tracking Platform – Software used for tracking clicks, attributing conversions  and reporting.

Transparency  and accurate reporting will be your biggest technical challenge to starting an affiliate network  and effectively managing your relationships with Affiliates & Advertisers

Lucky for you, Kuala comes packed with everything you need to start a successful affiliate network  and run better performance marketing campaigns.

Starting an Affiliate Network with Kuala

Starting an Affiliate Network with Kuala is easy! Just follow these simple steps to get started:

Step 1) Sign up for Kuala

Your first step is to sign up for an account with Kuala!

Login to your new account  and you will be taken to the Comm and Center. This dashboard provides you with a high-level overview of your account performance for instant insights about your traffic.

Step 2) Adding Advertisers & Affiliates

With your Kuala account created, you need to setup user accounts for your Advertisers  and Affiliates. Every user gets their own login portal  and dedicated dashboard for managing their account  and viewing reports.

To create an Advertiser, navigate to the side menu panel, click on “Advertisers”  and select” Create Advertiser”. Configure their settings  and click on “Create”.


To create an Affiliate, navigate to the side menu panel, click on “Affiliates”  and select “Create Affiliate”. Configure their settings  and click on “Create”.


Step 3) Creating Offers

Now onto the fun part; creating your first Offer. Offers hold all your campaign elements  and rules for targeting, redirecting  and revenue / payout tracking.

To create an Offer, navigate to the side menu panel, click on “Offers”  and select “Create Offer”. This will take you to the Offer Creation page.


Offer Details

This is where you configure the basic settings for your Offer, including:

  • Offer Name – The name used to identify the Offer in your Kuala account.
  • Offer Advertiser – The advertiser who is providing the Offer.
  • Offer URL – The l anding page URL where traffic will be sent.

Enter your Offer Details  and click on “Next”. This will create  and save the Offer to your account.


Revenue & Payout

This section is where you enter your settings for tracking revenue  and payouts.


Offer Permissions

You can choose to have your Offer appear to all Affiliate in your account or you can only allow specific affiliates to view, access  and promote the offer.


Advanced Offer Settings & Redirection Rules

From here you can configure additional settings to your account for tracking multiple conversions, managing budgets, targeting users, creating overrides  and more.

Redirection Rules give you even more control over your traffic  and for making every click count.


Step 4: Generating Tracking Links

Tracking Links are used by Affiliates to promote Offers  and redirect traffic to Advertiser’s l anding page.

To create a Tracking Link, navigate to the side menu panel  and click on “Get Tracking Link”. Select the Offer you want to create a link for, assign it to an Affiliate for attributing clicks  and choose a Tracking Domain. You can also add custom Sub IDs for passing additional parameters in your tracking link.

Click on “Generate”  and your tracking link will be created. Kuala also provides an option for generated SEO-friendly encrypted links. Click on ” Encrypt Tracking Link” to generate a clean URL for your campaigns.


Step 5: Analyzing Reports

Detailed  and accurate reporting is a necessity for anyone wanting to run profitable marketing campaigns. Kuala’s reporting system is updated in real-time so you will always be working with up-to-the-second data. Export your data to CSV, PDF, Excel, quickly save it to your clipboard or use the Kuala API to ingest data  and access your account.


If you are looking to start an Affiliate Network — or if you are already working with Advertisers  and running traffic — Kuala is the ultimate link tracking platform for managing your business  and optimizing your ROI. Get granular with deep-pivot reporting, give your partners the data they need to optimize their campaigns  and access all the features you need to scale your marketing business


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