Glossary of Terms AllABCDEFGHIJKLMNOPQRSTUVWXYZAAdvertiserAdvertiser IDAffiliateAffiliate IDAnalyticsAttributionAudienceBBot FilteringBot TrafficCCategoryClickCompensationComplianceConversionConversion TrackingCookieCPA – Cost Per ActionCPC – Cost Per ClickCPS – Cost Per SaleCR – Conversion RateCrawlerCRO – Conversion Rate OptimizationCTR – Click Through RateDDay PartingDNS – Domain Name SystemDomainEEngagementEPC – Earnings Per ClickGGeo TargetingGoing DirectGoogle AnalyticsGoogle Search ConsoleGoogle Tag ManagerGross MarginGross RevenueHHTTP – Hyper Text Transfer ProtocolHTTPS – Hyper Text Transfer Protocol SecureIIP Address – Internet Protocol AddressIP WhitelistingLL anding PageLinkMMarginMultiple Conversion IDMultiple ConversionsNNet MarginNet RevenuePPayablesPayoutPixelPixel TrackingPostbackPostback TrackingProfitProxyPublisherRReceivablesRedirectReferrerRevenueROI – Return on InvestmentSSessionSSL – Secure Socket LayerStreet Payout – “Street”Sub IDTTIDTimestampTokensTracking LinkTraffic SourceTransaction IDWWebhookWhoisXXID
