A postback is a URL where data is passed back to a 3rd party server using cURL, secure cURL, an HTTP Post, or some other type of automated server-to-server communication method. Postbacks allow for accurate tracking  and reconciliation of stats because they are tracked on the server-side. This type of tracking happens on the back-end of systems so it cannot be tampered with by users  and is considered the most accurate  and secure way of tracking conversion data.

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